//2025--//2025 (W10-W14)
LIU YITONG (0370907)
Information Design / Bachelor of Design (Hons) in Creative Media / Taylor's University
INSTRUCTION
FINAL PROJECT
PART 1:
Instruction
Core Task: Produce a 1-2 minute animated infographic based on the FLIP
group topic research.
Video Specifications: 1920px x 1080px (Full HD), maximum 2 minutes
duration.
Target Purpose: Defining a concept (Kopitiam Culture) and explaining a
process (The Ordering System).
Design Frameworks Applied:
Organization: L.A.T.C.H. Principles and Content Organization.
Aesthetics: Animation principles (Timing, Easing, etc.) and Collage Art
Style.
Cognitive: Principles of visualization, ensuring multivariate graphics
(integrating words, numbers, and images).
Final Deliverables: YouTube unlisted video link, Proposal slides, and an
individual reflective study (this post).
Week 3
In the third week, Group members (Hui Zhen, Yu Rou) and I brainstormed various
topics. We considered "Longyearbyen", "Kopitiam Culture" and "Wine," but after
a consultation with Mr. Fauzi, we pivoted to Kopitiam Culture.
We felt this topic had a deeper local resonance and offered richer visual
possibilities for an infographic report.
To organize our vast amount of research, we applied the L.A.T.C.H (Location,
Alphabet, Time, Category, Hierarchy) technique.
Due to the limited length of the video, we have decided to focus on the
introduction, history and sorting system in the video.
Fig.2.0 Ordering System
Data / Information link:
Task distribution:
Lam Hui Zhen: Introduction and history
Chang Yu Rou: Ordering System
Liu Yi Tong: Culture Impact
In the "Cultural Impact" section of my presentation, I focused on how
Kopitiam have evolved and persisted in Malaysia up to the present day.
We decided to prioritize the script over the storyboard to ensure our
narrative flow was logical. We chose a Digital Paper Collage Animation style.
This aesthetic choice was intentional: the "collage" feel mirrors the diverse,
layered, and historical nature of Kopitiams.
Fig.2.1 Script
Visual Reference
A Brief History of Flaviar Tasting Boxes
Motion Graphics I Product designer vs UX designer (digital paper collage animation) 모션그래픽 에프터이펙트
A Brief History of Irish Whiskey
Week 5&6
Based on the script we started to create the storyboard for each scene.
My task was to ensure the "Culture Impact" section transitioned smoothly
from Yu Rou's "Ordering System."
Fig.2.2 Storyboard
Week 8 - 11During these 3 weeks, we start with the video editing.
Task distribution
Video Editing: Lam Hui Zhen, Liu Yitong
Sound Effect: Chang Yu Rou
Voice Record: Lam Hui Zhen
Presentation Slide: Lam Hui Zhen, Liu Yitong, Chang Yu Rou
Animation & Editing (Software: CapCut): While CapCut is often seen as
a simple tool, we utilized its advanced keyframe functions and overlay
features to achieve the collage look. I focused on:
Fig.2.3 The editing process 1
Animation Principles: Implementing "Ease-in and Ease-out" and "Squash and
Stretch" to make the paper elements feel tactile and dynamic.
Fig.2.4 The editing process 2
Multivariate Visuals: Integrating text, vintage photos, and icons within a
single frame to show the causality between historical migration and modern
coffee shop habits.
Flip Presentation Slide
Final Video Link
Google Drive Folder
REFLECTION
Reflecting on this 14-week journey, this project was more than just a video assignment; it was a deep dive into information design and storytelling. My contribution was centered on exploring the Culture Impact of Kopitiams and translating our collective research into a cohesive Collage-style animation.
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