Advanced Typography / Final Compilation & Relfection

 23/9/2024--06/1/2025 (W1-W14)

LIU YITONG (0370907)

Advanced Typography / Bachelor of Design (Hons) in Creative Media / Taylor's University

 Final Compilation & Relfection

 


TABLE OF CONTENT




23/9/2024--14/10/2024 (W1-W4)
Fig.2.9 Radial System, Week 2 (Final Version)
Fig.2.10  Module System, Week 2 (Final Version)
Fig.2.11 Grid System, Week 2 (Final Version)
Fig.2.12 Axial System, Week 2 (Final Version)
Fig.2.13 Bilateral System, Week 2 (Final Version)
Fig.2.14 Random System, Week 2 (Final Version)
Fig.2.15 Transition System, Week 2 (Final Version)
Fig.2.16  Dilatational System, Week 2 (Final Version)

Typographic System Layout Design without grid, Week 2 (Final Version PDF)

Typographic System Layout Design with grid, Week 2 (Final Version PDF)

Image and Extraction, Week 3
Overall Process, Week 3
Reference font(Bodoni MT Regular, Week 3
Extracted Letterforms on baseline, Week 3
Final letterforms on baseline, Week 3
Original extraction (top) and final letterform (bottom) comparison, Week 3

Fig.2.26 Finalized Poster, Week 4

Fig.2.27 Finalized Poster (PDF), Week 4


21/10/2024--17/11/2024 (W5-W8)
Black wordmark on white background, Week 5
White wordmark on black background, Week 5
Colour palette, Week 5
Wordmark in actual colours on lightest shade of colour palette, Week 5
Wordmark in lightest shade of colour palette on darkest shade of colour palette, Week 5
Animated Key Artwork ( GIF ), Week 5

Final Task 2A ( PDF ), Week 5

Collateral 1 - Record, Week 7
Collateral 2 - Tote bag, Week 7
Collateral 3 - Phone case, Week 7

Instagram link: Instagram

IG Screen Grab, Week 7

Task 2B PDF Compilation, Week 7

11/11/2024--29/12/2024 (W8 - W12)
Final Font Design
Click here to download Bus

 Finalized letterforms (PDF) , Week 13 

FontLab screen grab
Kerning for uppercase, Week 13
Kerning for lowercase, Week 13
Kerning for numbers, Week 13
Kerning for punctuations, Week 13 

Font Tester

Final Font Presentation artworks
Font Presentation 1, Week 13 
Font Presentation 2, Week 13 
Font Presentation 3, Week 13 
Font Presentation 4, Week 13 
Font Presentation 5, Week 13 

Final Font Presentation ( PDF ), Week 13 

Final Font Applications
 Font Application 1, Week 13 
 Font Application 2, Week 13 
 Font Application 3, Week 13 
 Font Application 4, Week 13 
 Font Application 5, Week 13 
 Final Font Application, Week 13 

During my studies in advanced typeface design, I explored the nuances and complexities of typefaces in depth. Through practical projects, I have mastered more knowledge about typesetting tools and improved my design ability.

Experience
During this process, I continued to use advanced font tools from software such as Adobe Illustrator, and I was able to achieve the effects I wanted more precisely, and I became more comfortable with typography skills than I did last semester. At the same time, I have a deeper understanding of font knowledge. The process of creating fonts and making posters by myself and applying them to products gives me a great sense of achievement!

Observations
I've noticed that fine-tuning the details of a font is crucial to improving the overall beauty and readability of a design. In font design, we should pay great attention to the consistency of the font, such as whether the thickness of the stroke is consistent, otherwise the font will be very poor in appearance. At the same time, after this semester's study, I found that paying attention to the application of typesetting rules would make our pictures more comfortable, and it would be very helpful to highlight the key points, which would be of great help to me to create a better work.

Findings
Through practice, I found that advanced typesetting is not only the beautification of fonts, but also the key factor to improve the efficiency of information transmission and user experience. Well-designed typography can direct the reader's eye, highlight important information, and create a specific emotional atmosphere. For example, From Exercise 1, I learned that each typesetting system has its own unique logic. Some systems (like Bilateral and Grid) require precise  alignment and sequencing,  while others (like Random and Dilational) offer more freedom for creative exploration .I've also found that Nonobiective  Elements play a vital role in highlighting certain parts of a design and creating contrast,  but it needs to be applied thoughtfully to avoid missing the point.
All in all, this learning experience made me deeply understand the importance of typography in design, and master relevant tools and skills, laying a solid foundation for future design tasks.


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