Typography - Final Compilation & Reflection

on

 22/4/2024-22/7/2024 (Week 1-14)

Liu Yitong / 0370907

Typography / Mr. Max Goh Wei Lok

TASK 1-3
Typography / Bachelor of Creative Media Design / Taylors University

INSTRUCTIONS




SUBMISSIONS

TASK1: 
22/4/2024-17/5/2024 (Week 1-6)

Type Expression
Fig 1.0 Final Type Expression (PDF)

Fig 1.1  Final Type Expression (JPEG)

Animated Type Expression
Fig.1.2 Final Animated Type Expression OPEN (GIF)

Text Formatting

Fig.1.3 Final Text Formatting (with grids) - JPEG

Fig. 1.4 Final Text Formatting (without grids) - JPEG

Fig.1.5 Final Text Formatting (PDF)
HEAD LINE
Font/s: Bembo Std
Type Size/s: 72 pt/30pt
Leading: 36 pt
Paragraph spacing: 0

BODY 
Font/s: Bembo Std
Type Size/s: 9 pt
Leading: 11 pt
Paragraph spacing: 11 pt
Characters per-line: 55
Alignment: left justified 
Margins: 123 mm top, 26 mm left + right + bottom
Columns: 2
Gutter: 10 mm

TASK2: Text Formatting & Expression
30/5/2024-10/6/2024 (Week 6-8)
Fig.1.6 Final layout (without grids)
Fig.1.7 Final layout (with grids)
HEAD
Font/s: Univers LT Std Extra Black(visualise) Bold Condensed (unite to) Condensed(a better world)
Type Size/s: 93 pt (visualise), 50 pt (unite to), 50 pt (a better world)

BODY
Font/s: Futura Std book (text), Futura Std Heavy Oblique (Lead-in text)
Type Size/s: 10 pt (text), 14 pt (Lead-in text)
Leading: 12 pt (text), 16 pt (Lead-in text)
Paragraph spacing: 12 pt (text)
Characters per-line: 35 characters
Alignment: Left justified
Margins: 10 mm (top, bottom, left, right)
Columns: 6
Gutter: 5 mm

Fig.1.8 Final layout PDF (without grids)

Fig.1.9 Final layout PDF (with grids)

HEAD
Font/s: Univers LT Std Extra Black(visualise) Bold Condensed (unite to) Condensed(a better world)
Type Size/s: 93 pt (visualise), 50 pt (unite to), 50 pt (a better world)


BODY
Font/s: Futura Std book (text), Futura Std Heavy Oblique (Lead-in text)
Type Size/s: 10 pt (text), 14 pt (Lead-in text)
Leading: 12 pt (text), 16 pt (Lead-in text)
Paragraph spacing: 12 pt (text)
Characters per-line: 35 characters
Alignment: Left justified
Margins: 10 mm (top, bottom, left, right)
Columns: 6
Gutter: 5 mm


TASK3:  Type Design and Communication (Font Design)
17/6/2024-15/7/2024 (Week 9-12)

Kerning
Fig. 1.10 Final kerning - JPEG

Font Design
Fig.1.14 Final Type construction in Ai JPEG

Fig.1.15 Final Type construction Ai in PDF

Fig. 1.16 Final Poster Design - JPEG

Fig. 1.17 Final Poster Design - PDF

Font Tester
Try typing out the characters: c o n d h l i g e s t  , . ! #






REFLECTION

Experience
Taking the typography course was a transformative journey that deepened my appreciation and understanding of the art and science behind type design. From the very first class, I was captivated by the intricate details and history of typography. The hands-on projects were particularly enlightening, as they allowed me to apply theoretical knowledge in practical scenarios. Creating my own typefaces and experimenting with different fonts in various design contexts was both challenging and rewarding. 

Observations
Throughout the course, I observed a few key patterns and insights.Different typefaces evoke different feelings and responses from the audience. For instance, serif fonts tend to convey tradition and reliability, while sans-serif fonts often appear modern and clean. Another important observation was the necessity of attention to detail.This course also allows me to think about the principle and feasibility of typography when I see it in my life.

Findings
I've developed a range of software skills — including proficiency in Illustrator, InDesign, and FontLab. I've honed my typography skills, mastering kerning, weighting, and line spacing. Additionally, I've picked up various useful details — such as paragraph spacing techniques, font embedding practices, and even some quick tricks for appearing camera-ready on short notice.


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